SÍ es SÍ y NO es NO
CLIENT: AYUNTAMIENTO DE PAMPLONA
The area of citizen participation, quality and social empowerment of the Pamplona city council put us in charge of designing the panels to place during Sanfermines, on the ‘villavesas’ (known as buses in other cities but here in Pamplona we call them villavesas). They want these to contain information about the adequate and inadequate behaviour in order to enjoy free sexuality during festivals.
Given the importance of the issue, we decided to go out on a limb and present to the city council a campaign that went above and beyond and had the best possible impact.
So, we got involved the relevant personalities of the city, who gave the face for the cause on social networks, like the citizens themselves, through different actions and propositions: distribution of leaflets that contain information of the city council during Sanfermines, adverts, proposition of stickers, cups and lids… from lights for traffic (traffic lights) to traffic lights for attitude!
For parties free of aggression and full of fun!