CLIENT: UNIVERSITY OF NAVARRE
To transmit the programme for September prepared by the Cultural Activities Service of the University of Navarre we decided once again to do way with conventions.
The aim of the cultural programme at the University is to convert the campus into a living cultural space. That’s why we thought that instead of creating a graphic image at our agency, it would be much better to follow their philosophy and plant the image. let it grow and flourish before the students’ eyes, sharing their space and letting us use it as the resource to turn the experience into part of the message.
That day, we took a laptop, a projector, a camera and we went to the campus to design the live image of Cultural September and project it on the Faculty of Communication.