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The University of Navarre to develop an image that would act as a hook to tell students about the variety of cultural and other activities on offer.


We decided to create a family of characters we could give life to according to the programming and that would have sufficient graphic shape to be easily recognised.


This year we’re working on developing the images because the icons have worked well, flooding the university corridors and even going beyond the barriers of a traditional campaign to also appear on mugs, tee shirts and merchandising products, with a positive response.