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The Cultural Activities Services of the University of Navarre has a varied series of programmes that changes every month. And the environment it uses to communicate this is often full of posters, ads, messages … That’s why to create a line with impact to announce each month’s cultural programme, we saw the need to seek impact at a visual level.


In November we decided to do it with the help of Dakota, a beautiful black horse. Yes, we know, there’s always someone who thinks it would have been simpler with a photo and a few Photoshop touches. But we are what we believe in, and although some design programs are good, the real thing is always better.


What’s more, we launched Dakota to stardom, who hasn’t stopped signing autographs since then. And we ought to say that his skin and shining coat were not damaged in any way during the session; all the products used were hypoallergenic.