Navarra Wine Lovers
CLIENT: D.O. VINOS DE NAVARRA
Another cooperation that turned into a challenge, and whilst in the works saw the light!
The Certificate of Origen Wine from Navarra needed a publicity campaign to spread wines with D.O. Navarra, focusing especially on the international market.
We decided to go one step further and present a strategic positioning that served the wineries of Navarra to unite forces and go out into the world under the same renovated concept, with a background and a more modern form.
We wanted to convert ‘Vinos de Navarra’ into a Lovemark and to do that, we located more than 50 fanatics of this wine in different areas of the world, and we named them Navarra WineLovers.
We designed a campaign between the time limit and the storytelling that we used to show the passion of those who have already tried our wine and to encourage those who have not. Also, we created an adaptable logo for fairs, events, merchandising, and email signatures.
To help a client is good, but to help 86 is even better! Chin chin