CLIENT: CINFA LABORATORIES
Being useful to our clients or to our clients’ clients. That is one of the objectives we always have in mind when we develop a project. And that’s what we did with Goibi by proposing an app.
The positioning of Goibi is ‘The professional solution for mosquitoes and lice’. The quality of Goibi products is high, but there is a factor that cannot be ignored: the effectiveness of the treatments depends to a great extent on correctly following each stage of the treatment.
To help with this process we created a practical app for parents. The concept.
was a simple one, create an alerts system to ensure that the anti-lice treatment is applied correctly and put it within the reach of everyone via a QR code on the packaging itself.